Scaling without stalling
Aligning high-performance culture with business strategy
Hi, I’m Martin Tynan. I work with CEOs, Boards and leadership teams to help them scale—by solving the people, culture and organisational challenges slowing them down.
Growth creates complexity. It also exposes misalignment—between strategy and execution, leadership and clarity, ambition and capability.
I help you surface the real issues and accelerate through them—with less noise and more confidence.
With over 20 years of experience scaling organisations as a senior HR leader at Amazon and Expedia and as a Chief People Officer at Cloudera. I have experienced the journey your organisation is on. I bring a combination of data-led insight, practical experience and a human lens to help you move forward.
If it sounds like my experience could help, just drop me a note.
Typical internal challenges that can cause growth to stall
How we work
Every organisation is different. That’s why I don’t arrive with ready-made answers.
Instead, I bring the tools and perspective to help you find the right answer for your context and organisational journey.
I combine deep diagnostic work with strategic clarity. I frame the challenge clearly, surface what’s really going on, and guide your team to aligned, practical solutions.
My role is expert and facilitator: making progress smoother, faster and more sustainable.
The process follows a simple approach with powerful outcomes:
- Discover
- Diagnose
- Design
- Deliver
- Debrief
My approach ensures we solve the right problem and build lasting momentum.
Case study
Overcoming Growth Roadblocks
Client Overview:
High-Growth European-based technology company with 200+ employees at Series B stage
Context and Challenge:
This founder-led high-growth European-based technology organisation has been successful to date, but recently, growth has stalled.
The founder CEO was moving to the board, and the organisation had just appointed its first external CEO. The CEO was tasked with discovering possible stall factors, re-igniting growth through a refocused business strategy, and aligning the culture with this business strategy.
Diagnosis:
Working with the CEO & the board, through a series of discovery sessions to identify the organisation’s current state around culture, capability and configuration.
Additionally, the CEO undertook an assessment of the current capability of the executive team and the next level below to deliver on the business strategy
Also, we assessed the organisation’s current mission, vision, values, and culture and how these aligned with its future strategy.
Through this process, the internal factors that hinder growth were identified, some of these were
- Capability gaps on the executive team
- Unclear roles/responsibilities on the executive team
- Poor cross-functional collaboration & competing priorities between business functions
- A high-performance mindset is not prevalent across the organisation.
- Tolerance for mediocrity not aligned with high-growth strategy
- Unclear understanding of the link between individual performance & organisational growth
Outcome:
- Closed capability gaps & strengthened the Exec team with key external hires to deliver on high growth business strategy
- Infused the organisation with a refocused mission, vision and values and instilled a growth mindset culture to the organisation to enable a high performance culture
- Strategic framework developed in organisations with clear link between business priorities, organisational culture and individual accountability
- Organisation now back on track with growth numbers in line with organisational growth ambitions